A Cohort For Eight Weekends, A Room For Good.
One session each weekend, 3 hours. Four on the technical core, two running your real product job, two on where the field is going and the idea you will build.
Pre-read: how LLMs work
Tokens, context windows, what a call costs, and the hard limits behind every AI product decision.
WEEKEND 1
Agents: A Goal, And The Right To Act
Start with a chatbot, end with an agent: the same model, now a loop with a goal and the right to act. Memory, schedules, and where agents go wrong, prompt injection included. You design one for a task you repeat every week.
WEEKEND 2
MCP: How It Gets Hands
The agent you designed cannot reach anything yet. What the protocol is, why every AI product now speaks it, and which of the tools you live in could be plugged in.
Milestone · after weekend 2
It Stops Being Magic
Tokens, the loop, tools. You can explain what it is doing, out loud.
WEEKEND 3
Evals: Proof Instead Of A Demo
Twenty test cases turn something you hope works into something you would ship. A model as the judge, and reading benchmarks like a PM rather than a marketer.
WEEKEND 4
RAG And Fine-Tuning: Making It Know Your Product
Retrieval over your own documents, what fine-tuning is actually for, and how to tell when a better prompt would have done instead.
Milestone · after weekend 4
The Technical Core
An agent designed end to end: its tools, its tests and its documents.
Then Claude Code arrives: your Claude Max seat starts before weekend 5, so you can experiment.
WEEKEND 5
Your Job, In A Folder
Claude Code becomes the system you work in: your context written down once, your repeat work as saved commands, and the agent you designed, built and scored.
WEEKEND 6
Run Your Week On It
Research, synthesis and decisions at PM speed, with your agent wired into your real week. Not a demo week. The actual one, with the actual mess in it.
Milestone · after weekend 6
You Out-Operate The Room
Your job written down once, your agent built, and a real week run on both.
WEEKEND 7
What Is Actually Happening Out There
Where the money went, what the platforms absorb, and what is arriving next: models that return a decision instead of text, agents talking to other agents, agents that pay each other. Then your own product, run through the pressure points.
WEEKEND 8
How They Actually Won
Nine companies, worked case by case: Chegg priced out of its own market, Intercom charging per resolution instead of per seat, Granola beating fifty rivals on positioning alone, Grammarly buying its way from adjacent tool to workspace. Then the one idea you will build.
Milestone · after weekend 8
Your Idea, Picked
Then twelve months of help building it, on your own clock.
Five Decisions, Made For Real
The part slides cannot teach, on a product that is yours. You make all five across the eight weekends and live with what happens.
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01
What to build
The one thing it is missing, argued in a room that will tell you if you are wrong.
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02
What to kill
Something that works, cut because it is not worth keeping.
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03
Who it is for
Twenty named people, and what their objections actually sound like.
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04
How you know it works
Twenty test cases, run in front of people. Evidence, not opinion.
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05
What it costs, and what to charge
Cost per call, per user, per month, then a price you can defend.
Build Your Own Idea.
Three ways in. You keep the code and the data.
Start from ours
Take Over A Live Product
Podcast search, a voice journal, a people finder. Built by our team, yours to run.
Automate your job
An OS For Your Job
Your repeat work and your agents, running your week while you make the calls.
With the community
Build What You Always Wanted
A voice receptionist for a clinic. A WhatsApp bot for your building. Built with peers, with twelve months of help.
The Academy, For Life
Included with the course, for as long as you stay engaged. A real person is behind every part of it.
- Tutorials
- Project Ladders
- Referral Job Board
- The Monthly Issue
- Coffee In Person
- And A Lot More