Why I do this

I built the room I wish I'd had.

I've built products for about 15 years, and I'm still a working PM. This isn't my main job. Here's why I make time for it.

01 · What was missing

When I was growing as a PM, two things were missing.

  • Missing

    A mentor who stayed

    Not for a course, but for years.

  • Missing

    A room of real peers

    Good people at my level, to learn and build with.

And I kept seeing the same thing around me. Good PMs struggling with engineers, because they didn't understand the technical side.

So the first cohort was about exactly that: the technical details.

02 · The kind of PM I am

I could teach it because it's how I work.

  • I build prototypes

    So people react to something real, not a doc.

  • ✻ Claude Code

    > add a waitlist to the page

    ✶ Noodling…

    ✓ 3 files changed

    I write code

    So I know what I'm asking engineers for.

  • I analyse data

    So I answer my own questions, the same day.

  • New form ↓ Sheet ↓ Email sent

    I automate my work

    So the busywork takes minutes, not days.

Not to become an engineer. To become better at product.

That's the PM this room helps you become.

03 · What it is today

The technical side is still underneath everything. Today it's also my lab.

Experienced product people, four cohorts a year. I teach every session.

What I bring

What's real in AI, tested first

I build with new AI tools every week. Only the ones that hold up in real product work come into the room.

What we do

Eight live weekends

One three-hour session each weekend, taught by me. You build your own product, with an engineer beside you.

What you keep

The Academy, and me

After the weekends: the Academy, my mentoring, and everyone who came before you. No extra cost.

people so far
139
people so far
companies
111
companies
countries
8
countries
04 · The money

So why charge?

Because it has to keep running. The fee covers the team, the tools I experiment with, and the meetups.

Money keeps it alive. It isn't why I do this.

05 · Why people come first

People are the end here.

I like knowing everyone's name on day one.

And the late-night messages when something finally works.

"Never treat people merely as a means to an end."

Immanuel Kant

The word that matters is merely. You'll pay, I'll teach, and that's fine. What I won't do is let either of us become just a transaction.

  • Your paceTake your time deciding. A conversation with me is never a pitch.
  • One priceThe same for everyone in the room. Fair to the person next to you.
  • It carries onIt doesn't end when the weekends do. The Academy and my mentoring stay.

It cuts the other way too. I won't run this on my family's money. So it pays its own way, and that's all the money is for.

What Kant meant, in 14 minutes →
Your turn

If this sounds like the room you've been looking for, there's a chair for you in the next cohort.

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